Ikea “Happy To Bed” Viral Campaign
Description: Alice Dupre was asked to design and create three films with Mother London, for Ikea’s “Happy to Bed” campaign. As usual, Alice’s great eye for design and unique style meant animating a lovely variety of styles and techniques, in flash and in photoshop. The films were shown on Ikea’s website and distributed virally online. All three films can be found below along with stills from a some of the scenes I worked on.
Director: Alice Dupre for Mother
Producer: Alice Dunseath
2D Animation: Harriet Gillian, Matt Partridge, Sachiko Nitta, Michelle Salamon, Tom Sanders
Sound Design: Andrew Beaton