John Lewis: The Bear and Hare
John Lewis Christmas Ad 2013: “The Bear and Hare”
Description: A hugely talented crew was assembled for this advert and I was very lucky to be asked to join during the latter stages of production. The process was unique to anything I’ve worked on before, especially in terms of scale but also production process.
The characters were animated by hand in Florida and sent to us in London, we then imported their hand-drawn files, digitizing the original line work. Next, we cleaned the line work, painted and added effects shadows/highlights, before the characters were exported for print and laser cutting.
Agency: Adam & Eve/DDB
ECD: Ben Priest
Creative directors: Aidan McClure, Laurent Simon
Production companies: Blinkink/Hornet
Directors: Elliot Dear, Yves Geleyn
2D Animation Supervisors: Aaron Blaise, Dominic Carola
Production designer/Supervising modeller: John Lee
Making-of film: Jake Hopwell, Josh Hine
Post-production: Blinkink Studios